Spotlight on the Future: Upcoming Trends in Video
Lights. Camera. AI? The world of video production is witnessing transformative changes. At Yappography, we believe in staying informed as well as proactive in anticipation of these changes, arming ourselves and our clients with knowledge and strategies to take advantage of the latest trends. Here are our predictions on the future of video, and some trends you should be watching out for.
Virtual Reality (VR): As VR continues to become more accessible and affordable, it's set to redefine immersive experiences in video production. With the global virtual reality market set to reach $45.09 billion by 2025, we can expect more videos that engage audiences in interactive, 360-degree virtual environments. This will be most popular in real estate, destinations and festivals.
Augmented Reality (AR): Integrating digital elements into actual reality, AR is transforming the way brands interact with their audiences. According to a Deloitte report, an estimated billion people used an AR-enhanced app in 2020. This number is expected to rise with applications ranging from shopping and learning to entertainment, the horizons of AR in video production remain expansive and almost limitless.
AI-Generated Content: Reflexively, AI might seem counterintuitive for an industry rooted in creativity. However, with AI's ability to analyze data and predict viewer preferences, it can provide invaluable insights for scriptwriting and even automated video editing. Large media conglomerates are already utilizing AI to auto-edit trailers and snippets in a fraction of the time and cost.
Live Streaming: The popularity of live streaming has been on the rise with platforms like Facebook Live, Twitch, and YouTube Live leading the way. As the global pandemic continued, audiences were seeking real-time, authentic content more than ever. As live video is expected to account for 17% of internet video traffic by 2025, businesses should consider incorporating this into their video strategy.
Micro-videos: Vidyard's 2021 report highlights that shorter videos (under 60s) have the highest completion rates. Platforms like Instagram Reels, TikTok, and short YouTube videos emphasize this shift and demonstrate how powerful bite-sized content can be in engaging audiences.
These trends illustrate an exciting future for video production, where technology enhances storytelling, efficiency, and strategy. At Yappography, we're passionate about adapting these advancements, ensuring our clients remain ahead of the curve when it comes to video production and how they tell their stories.
With the rapid digitalization, it's not "business as usual". These trends signify new directions for the ever-evolving landscape of video content. Understanding and leveraging these can help your brand tell its story effectively and command attention in a crowded digital space. Stay tuned to Yappography’s blog for more insights and trends in video production.
