Frequently Asked Questions

What services does Yappography offer?

Yappography offers comprehensive video consulting and production services. We specialize in crafting compelling narratives that engage and captivate audiences, employing high-quality videos, professional production, and exceptional storytelling.

What industries does Yappography serve?

We work with a diverse range of clientele, from small businesses to non-profits, professional speakers to filmmakers, and marketing firms alike. Our services are flexible and adaptable to cater to the unique needs of each industry.

Where is Yappography located?

Yappography is located in Madison, Dane County, Wisconsin.

Do I have input into the creative process?

Absolutely. We value collaborative relationships with our clients, ensuring their vision is implemented into the project while offering our expert advice and guidance.

How long does a typical project take to complete?

Project completion timelines vary based on the complexity of the project, client requirements, and the extent of pre and post-production work. We'll work closely with you to establish realistic and efficient timelines.

How much does a video production project typically cost?

There is not a one-size-fits-all answer for this as it depends on the specific requirements of the video, the time spent in pre and post-production, and the complexity of the project. We always aim to provide transparent pricing structures that align with your budget.

How does Yappography maintain the quality of videos?

We ensure video quality through our use of professional equipment, expert understanding of storytelling nuances, technical proficiency, and a strategic approach to each project. We ensure every frame tells a compelling, lasting story.

What are the benefits of video content for my brand?

Video content has been found to increase customer engagement, improve SEO, boost conversion rates, and provide an authentic and immersive brand experience (Source: HubSpot).

How do I prepare for a video shoot? 

We recommend preparing a detailed brief about your brand, target audience, objectives, and any creative ideas you have. We also suggest considering location, attire, and any potential interview responses if applicable

What is the difference between BtoB and BtoC video content?

Business to business (BtoB) videos are typically more informational and professional, targeting decision-makers within a company. Business to consumer (BtoC) videos typically aim to entertain, inform, and emotionally connect with individuals.

Do you use drones in your video shoot?

Yes, we can incorporate drone footage into our video production to provide unique aerial perspectives and enhance the visual storytelling of your brand.

What is involved in post-production?

Post-production involves several processes such as editing, color correction, sound mixing, voice-over integration, visual effects, and rendering the final video for distribution.

Can I get the Raw footage? 

Yes, we can arrange for the delivery of raw footage upon client request, considering it adheres to our company policy and the project agreement.

How is video content delivered? 

We deliver your final video content in a format that suits your needs, whether for web, social media, TV, or cinema advertising.

Is video content suitable for my business? 

In the current digital landscape, video content is suitable and beneficial for businesses across all industries. 86% of businesses use video as a marketing tool, according to a 2021 survey by Wyzowl.

How can a video drive more traffic to our website? 

Through strategic SEO practices, engaging storytelling, and quality content, a video can significantly increase organic traffic, reduce bounce rate, and improve time spent on your website.

What recovery measures are in place in case of data loss? 

We maintain high standards of data safety, including regularly updating backups and storing files in cold storage, to safeguard against data loss.

How often should I post video content on social media? 

The frequency can depend on your specific marketing strategy, audience engagement levels, and the particular social media platform. However, a general guideline is to post video content at least once a week.

How do I measure the success of my video? 

Success can be measured in various ways depending on your video objectives, including video views, shares, likes, comments, and the conversion rate.

What if I have additional changes after the video is finished? 

We provide a certain number of revisions as part of our service package. Any further alterations can be discussed on a case-by-case basis.

How do you keep up with industry standards and trends? 

We consistently invest in professional development, equipment updates, and industry research to ensure our services meet and exceed modern industry standards.

What areas does Yappography service?

Yappography services all of Wisconsin, including and not limited to:

  • Madison, WI

  • Monona, WI

  • Sun Prairie, WI

  • Verona, WI

  • Fitchburg, WI

  • Middleton, WI

  • Deforest, WI

  • Waunakee, WI

  • Stoughton, WI

  • Oregon, WI

  • McFarland, WI

  • Marshfield, WI

  • Cottage Grove, WI

  • Mount Horeb, WI

  • Franklin, WI

  • Manitowoc, WI

  • Milwaukee, WI

  • Waukesha, WI

  • Oconomowoc, WI

  • Wisconsin Rapids, WI

  • Brookfield, WI

  • West Allis, WI

  • New Berlin, WI

  • Oak Creek, WI

  • Port Washington, WI

  • Appleton, WI

  • Sheboygan, WI

  • Oshkosh, WI

  • Green Bay, WI

  • Whitewater, WI

  • Janesville, WI

  • Beloit, WI

  • Racine, WI

  • Eau Claire, WI

  • La Crosse, WI

  • Wauwatosa, WI

  • Wausau, WI

  • Greenfield, WI

  • Neenah, WI

  • Menasha, WI

  • Stevens Point, WI

  • Fond Du Lac, WI

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